In what has been described as a "game changer" Tata Teleservices has announced that it will do away with the pulse system for charging for a telephone bill. This will be applicable only for Tata's pre-paid CDMA customers.
What does that mean exactly?
This means that irrespective of the duration, the call will cost only a fixed amount.
Further, all those businesses which rely heavily on communication, will witness a decrease in their costs. Though this decrease is not expected to be significant as compared to the profits or revenue of the business, it will nevertheless cut down on their operating costs. If this concept is extended further to international calls, the foreign trade industry will be benefitted to a very large extent.
Since the change is applicable to all markets and segments, there would not be an advantage to anyone in particular.
Ganesh
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It seems we aal going to have a good time ahead. But there may be a catch - bec according to a study avg call time is 3 mins. So going by that it wont make that much a diff in general. But it will definately benefit those who loves to chat for long durations( especially ladies, couples) :D
ReplyDeleteIs this a life time plan or applicable for sometime just to create a market.
ReplyDeleteHow is this model going to be sustainable?
I think we need to see the fineprint of the entire plan before we comment.
Is this going to be a replication of the RCom model of hooking customers onto the product and then reverting tariffs to industry standards...?
ReplyDeletewhatever it may be, but for once it will change the whole structure of billing.
ReplyDelete